Trüly Madison & Vine

     Madison and Vine is a common advertising technique in which brands are displayed "secretly" in entertainment like TV shows, or movies. They may not always seem apparent, but in almost about every movie nowadays, you can always find an example of Madison and Vine. And while I haven't really noticed them until I've taken Critical Thinking, it seems like everyday now I can spot an example of Madison and Vine.

     One example that I can think of that is really current to the media around us today is the two movies "Grownups", and "The Internship". When I watched "Grownups" on TV earlier this week I noticed the KFC bucket they are eating and hadn't really realized they were also using it as a source of advertising. 

Another example is the movie, "The Internship" as it clearly is basically a huge ad for Google® 

Overall as I've been in Critical Thinking I now watch TV and commercials differently as I always just end up trying find what technique is used or what the company is trying to say. That's it for Madison and Vine and the next time you watch a movie or TV show, try to look for the use of ad placements or in other words, the use of Madison and Vine. Thank you and remember to stay Trü.